Leading position in 1080p and WXGA segments
EINDHOVEN, THE NETHERLANDS, August 22nd, 2014 – BenQ is thrilled to announce another ground-breaking achievement. The second quarter of 2014 was a memorable period for BenQ as it reached a market share of 20.5%* in the European projector business thus securing a very solid #2 position in Europe, seriously challenging the number one by closing the gap to less than 1%. Strong growth in countries like Germany, The Netherlands, France, Russia, the Nordic region and The United Kingdom has made this success possible.
BenQ 1080p projector sales grew to a stunning 35% market share, compared to 22.6% in Q2 2013. Another noteworthy result was the first ever leading position in the WXGA segment, with a 27% market share. Customers clearly appreciate BenQ’s DLP® projectors which offer long-lasting image perfection. They are built with enduring enjoyment in mind, ensuring razor-sharp clarity, ultra-readability and true-to-life colour for years to come. The ingenious filter-free engine design saves the user both efforts and costs, all-in-all delivering an incredibly desirable package.
BenQ takes great pride in being the number 1 DLP® projector brand worldwide and is dedicated to bring the optimal solution for every market with products like Wireless Home Projectors, Interactive Education Projectors and Short-Throw Business Projectors.
‘’This is an outstanding result and we will continue to strive for an even higher market share.’’– Said Pete Wang, President of BenQ Europe - “On behalf of BenQ Europe I would like to thank our customers for their ongoing support and trust in our brand. We strongly believe that understanding the market and their needs is essential and we will continue doing just that.’’
*Data from Q2 2014 Futuresource, territory: Europe