Stockholm, Sweden, June 9, 2020 – BenQ is proud and excited to announce today that the company is the new main partner of AIK Fotboll. The agreement will run over the coming three seasons.
“We are thrilled about working with AIK Fotboll during the coming years. The goal for BenQ is to always be an integrated partner that supports the developments of the club. In AIK Fotboll’s case it will be especially exciting to see the results throughout the entire club, from the youth and main team for men and women, both on and off the pitch,” said Bo Cramér, Managing Director at BenQ Nordic AB.
“We are very excited and proud to be able to welcome a new main partner to AIK Fotboll in these current times. Now, we look forward to progressively working together with BenQ to create values both within and outside of the agreed contract duration,” said Björn Wesström, Club Director at AIK Fotboll.
The agreement is a full-scale partnership between the whole of AIK Fotboll and BenQ. The partnership includes exposure, visibility, activations and business opportunities, and will run until and including the 2022 season. As a part of the partnership, BenQ will be visible on AIK Fotboll’s jerseys for the men’s team, women’s team and youth teams. BenQ will also visible on AIK Fotboll’s kits in EA Sports FIFA and receive exposure from AIK Fotboll’s eSports.
BenQ will also be a CSR partner to AIK Fotboll in regards to Svartgul Julafton, which has taken place since 2017.
Founded on the corporate vision of "Bringing Enjoyment 'N' Quality to Life", BenQ Corporation is a world-leading human technology and solutions provider aiming to elevate and enrich every aspect of consumers’ lives. To realize this vision, the company focuses on the aspects that matter most to people today - lifestyle, business, healthcare and education - with the hope of providing people with the means to live better, increase efficiency, feel healthier and enhance learning. Such means include a delightful broad portfolio of people-driven products and embedded technologies spanning digital projectors, monitors, interactive large-format displays, audio products, cloud consumer products, mobile communications and lifestyle lighting. Because it matters.
For more information about BenQ, please visit www.benq.se.
About AIK Fotboll
AIK Fotboll AB manages and conducts AIK Fotboll’s association’s professional football activities through a men’s team, a women’s team and a men’s junior team. In 2020, the men’s team play in Allsvenskan, the women’s team play in Elitettan, and the junior team, which is an important recruitment ground for future players, plays in P19 Allsvenskan Norra. AIK Fotboll AB is listed at NGM Nordic Growth Market Stockholm.
For more information about AIK Fotboll, please visit www.aikfotboll.se.