“Technology impacts our daily lives in every aspect. BenQ, as a company that puts its consumers at the center of everything, has always been at the forefront of evolving consumer needs, driving the best user experience through people-driven technology and product design,” said K.Y. Lee, Chairman of BenQ Corporation. “The new brand philosophy in many ways perfectly underscores the company’s broadened commitment to improve the quality of life in this digital age. It also signifies the changes to take place within the company in terms of how we will work, create, design toward bringing more value to our consumers in the days to come.”
Under the new brand philosophy, ‘Because It Matters’, BenQ strengthens and adds to its commitment to elevate and enrich the aspects of life that matter most to people today – lifestyle, business, healthcare and education, empowering them to live better, increase efficiency, feel healthier and enhance learning through people-driven, innovation-fueled products, services and solutions, ranging from digital projectors, professional monitors, interactive large-format displays, imaging devices, mobile computing devices and LED lighting solutions. The philosophy underlies BenQ’s product development, business model, partnerships and corporate culture and is also what inspires its dedicated employees and directs the company in global citizenry.
Because it matters, BenQ will continue to utilize substantial resources and proven expertise in product design, visual display, mobile solutions and network convergence technologies with the hope to delight the world, offering a broad range of products, services and solutions. For more information, please visit www.BenQ.com.