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BenQ CinematicColor™ Technology Ushers Home Audiences to

Authentic Studio-Grade Colors as Directors Envisioned


CinematicColor™ Guaranteeing The Accurate Color Performance Certified by an Individual Factory Calibration Report

BenQ, the global No.1 DLP brand, today announced CinematicColor™ Technology, a sophisticated color engine that meets the film industry’s highest standards of cinematic color accuracy. Engineered into all new CineHome, CinePrime, and CinePro home cinema projectors, CinematicColor™ reproduces precise Rec. 709 and DCI-P3 color gamuts faithfully to the director’s vision, satisfying the most discerning home theater connoisseur.


Only True Colors Convey Deep Feelings

“Our long-standing conviction is that only true colors can convey real feelings such as sorrow, joy, romance, and thrills,” said Conway Lee, President of BenQ Corporation. “CinematicColor™ evokes deep emotions by perfectly preserving the precise colors of the original cinematic content.”


As the only brand in the world to introduce CinematicColor™ guaranteeing the accurate color performance certified by an individual factory color calibration report, BenQ engineers hold dual certifications from THX and ISF to ensure full 100% Rec. 709 color perfection. BenQ CinePro models go even further, achieving the digital cinema industry’s vast DCI-P3 color gamut.


100% Rec.709 Color Starts from the Light Source

CinematicColor™ Technology starts at the origin of light, where BenQ utilizes new leading-edge light sources with strict waveform analysis for perfect color temperature. Controlling this light with ultimate precision, BenQ projectors’ opto-mechanical structure is sealed with special heat-resistant matte black paint to eliminate light overflow and achieve superb ANSI contrast performance for deeply detailed images.


Utilizing reference wavelengths at the nanometer level, BenQ engineers painstakingly pursued the ideal balance of color accuracy and brightness in formulating the precise combinations of wheel angle and coatings for the RGBRGB color wheel, achieving the perfect color performance of CinematicColor™ Technology.


Only BenQ Provides a Factory Calibration Report

Each BenQ CinematicColor™ projector is rigorous tested and calibrated for accurate D65 color temperature, gamma, black level, white level, neutral gray, hue, saturation, and brightness of RGBCMY color tacking from all inputs, imposing the highest quality standards in the industry.


All BenQ CineHome and CinePrime home projector models fully meet ITU-R Recommendation BT.709 (Rec. 709), the internationally accepted objective color standard for high definition video. High-end CinePro models exceed Rec. 709 to reach the American digital film industry’s significantly wider DCI-P3 color gamut

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