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The Design Story of AQCOLOR


BenQ's AQCOLOR technologies behind the DesignVue and PhotoVue line of professional monitors are the product of years of research and experience in the LCD industry and a constant effort to improve. However, what makes AQCOLOR the favorite brand of photographers and designers is the hard work of a dedicated team of color experts. They put their minds together to create the best tools for creative professionals worldwide.

One such color expert is Scread Liao, a product manager for AQCOLOR monitors at BenQ. Scread has years of experience in technological R&D and had been researching OLED and LCD technologies before joining the AQCOLOR team. His interest in working closer to the user brought him to BenQ, where he has been using his vast technical knowledge over the past seven years to create the most advanced color-accurate monitors. At BenQ, experts like Scread work hard to understand the needs of color professionals and create valuable products tailored for them.

The Beginning of the Journey

Building the set of technologies that today drive the AQCOLOR monitors did not happen overnight. In the very beginning, it was easy to believe that technical superiority would be enough to compete in the demanding segment of professional monitors. However, AQCOLOR's believes that creatives deserve more than just that. After many interviews and listening to our customers' feedback, we gained a unique understanding of their needs. Since then, our goal has been to improve the efficiency of the creative industry, allowing creative professionals, designers, and photographers to focus on their art. Artists should spend their energy and efforts doing what they love and not worrying about the technical side of things. That is only a distraction.

The Challenges Ahead

Since our team of experts at BenQ started the journey to bring AQCOLOR monitors to photographers and designers, there have been challenges along the road. These trials are partly inconveniences in the development process, but also they are unique learning opportunities that have refined our technique and final products.

After many years of experience creating LCD monitors at BenQ, we knew that we had the foundation for serving these professionals. However, we still had to bring in many highly specialized talents in color science and experts from the creative industries.

The biggest challenge was realizing that the best professional monitor is not only built with quality components and excellent specs; it requires passion and dedication. Along the way, we have had to do things repeatedly, stopping to fix what had gone wrong and starting again. It has been a long process that has not ceased to this day. But it is this effort that keeps pushing us in the best direction: forward.

AQCOLOR has taught us that there are no shortcuts to excellence. Hard work is how we became the preferred brand of professional monitors for artists and creatives. This journey is what has led us to the AQCOLOR technologies behind every BenQ professional monitor today.

The Birth of AQCOLOR

These are the core beliefs and experiences that gave birth to AQCOLOR. We work to develop the tools that empower our users to deliver outstanding results effortlessly. To achieve this, we offer creatives professional monitors with uniform and accurate colors that help them bring their ideas to life. We want artists dedicated to their talent and passion, and tools that just work.

Before we take the first step in creating a new AQCOLOR monitor, we always stop to take a look at what others have done before us. Finding ways to improve what already exists instead of creating more of the same is what makes AQCOLOR unique. This process involves our technical team and our design team, but both rely on our users' and industry experts' feedback. And as we have learned, with every step you take, you check, adjust, and keep moving forward.

BenQ AQCOLOR takes no shortcuts in its goal of constant improvement, delivering the best color-accurate monitors there are. Advance knowledge and skills are combined with meaningful connections with creative professionals to give AQCOLOR a unique advantage. And as we continue to rise to new heights of technological advancement, we remain close to our users. Listening is what earned us the trust of our users. That is the distinctive aspect of AQCOLOR.

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