BenQ Wins the Stand Design Awards at ISE 2020

2020 marks the last year Integrated Systems Europe took place in RAI Amsterdam and it has become a truly memorable year for us. After already two years of being nominated for the Stand Design Awards we really brought our A game this year, which finally resulted in winning this coveted award in the Large Stand category. The judges loved the skydiving theme that ran throughout the entire attendee journey and helped us spotlight our offerings in unique and memorable ways. They also noted the strong and effective use of wayfinding, which enhanced the guest experience.

The ISE Stand Design Awards competition is organized by EXHIBITOR magazine and is developed to acknowledge ISE exhibitors and their exhibit-design efforts, the competition is open to all of the show’s roughly 1,300 exhibits. Stands are judged in four different categories: Small, Medium, Large and Extra Large, leading to a total of 33 finalists. Our 20x14 stand fell into the Large category. There are several critical factors by which the winners get chosen, among them being:
- delivering cohesive and effective graphics
- demonstrating effective design realization/fabrication
- offering clear organization/wayfinding
- presenting an effective lighting design
- employing the allotted space