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BenQ Unveils Next-Generation All-in-One Smart Digital Signage

Integrated X-Sign Software Facilitates Simplified Content Management, and Available VR Demo Kit Visualizes Diverse Installation Possibilities


EINDHOVEN, THE NETHERLANDS, June 30th, 2016 – BenQ, internationally renowned innovator of visual display technology, today launched ST650K and ST430K, latest in its Smart Signage Series. Equipped with X-Sign software and onboard media players, the all-in-one slim bezel digital signage empowers businesses to quickly start engaging customers with attention- grabbing, brand-building 4K content with minimal total cost of ownership. And BenQ’s new VR demo app helps integrators and prospective signage clients envision the possibilities of Smart Signage in promotional and interactive applications in retail, restaurant, hospitality, and corporate settings.

“With BenQ Smart Signage, businesses of any size can captivate customers with novel experiences, deliver marketing information, and encourage buying decisions,” said Conway Lee, President of BenQ Corporation. “The focus on seamless software integration complements our heritage of visual display technology leadership to provide an unparalleled solution for businesses to immediately start employing inspirational signage.”

BenQ ST650K and ST430K join ST550K in the Smart Signage Series. Spanning each of the top three signage screen size categories, the 43”, 55”, and 65” digital signage devices deliver 4K2K (3840x2160) ultra-high resolution to infuse advertising content with traffic-stopping clarity and breathtaking realism. With lightweight slim bezel design and comprehensive USB plug and play function, MHL, HDMI, and VGA connectivity for easy installation, BenQ Smart Signage is equally suited for advertising and promotion applications in retail and restaurant usage as well as broadcast and conference in corporate environments.

Businesses and integrators will benefit from the all-in-one total integration of software, hardware, and management of BenQ Smart Signage for a true one-stop procurement experience. Exclusive BenQ X-Sign content management software suite offers over 100 templates for small and medium business to quickly create (X-Sign Designer), distribute (X-Sign Manager), and schedule eye-catching custom content from a simple USB stick (X-Sign Player) or a cloud-based server. And Multiple Display Administrator (MDA) allows efficient centralized remote control and management of multiple signage and projectors. BenQ Smart Signage also features embedded media player, WPS Office, and Zoom conferencing apps to enable standalone document viewing, multimedia content playback, and video conferencing in corporate applications.

Completing the BenQ Smart Signage experience, a new VR Demo Kit helps system integrators and prospective business clients envision signage installations in diverse settings during project proposal and purchase evaluation by virtualizing how Smart Signage will integrate into existing spaces to deliver powerful visual communication. The VR Demo Kit is available for Android and iOS tablets, with smartphone support slated for Q3. 

Eliminating the need for external media devices and additional software, BenQ Smart Signage enhances customer experiences immediately out-of-the-box while simultaneously minimizing total cost of ownership with efficient installation, management, and maintenance. 

To find out more about BenQ Smart Signage, please visit

VR Demo Kit APP download link