Adam Softley
Creative Direction, Data Visualisation, Editorial Design, Strategy & Planning / UK

Adam is an award-winning Creative Director and Designer who has worked in the creative industries for over two decades. His skills and expertise are widely recognised as thought-leadership and he continues to lead a successful agency based in Central London.

After many of years of working in visual communication, Adam set up The Design Surgery in the early 2000s. The company became the “go-to” agency and best in practice for anything content design and data visualisation across the capital. Ultimately, the company evolved and Adam made the decision to partner with an old work colleague and friend and Co-Founded S/R; the creative agency that you see today.

Now, S/R has become a creative force both nationally and globally, with Adam leading a strong team of passionate people who work across Content Design, Data Visualisation and the Real Estate industry.

Throughout his professional experience and career Adam has worked with many household brands such as the BBC, Sonos, Toshiba, IBM, Thomson Reuters, Knight Frank, The Economist, RBS, Unilever, HP and Coca-Cola Enterprises.

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