We look at Viva Magenta, the newly-announced Pantone Color of the Year, and explain why this choice matters to professionals. Additionally, we look at why color-accurate monitors matter.

BenQ ambassador Amy Toensing discusses photography as a language and the importance of color accuracy for its authenticity.

How should photographers choose a monitor that can fulfill their demands for photo editing and printing?

Photographers are used to browsing the photo on the camera screen right after snapping a picture. However, we will still upload the captured images to a computer, then select images we would like to keep, and edit them on a large monitor. Have you ever thought about this? Can the monitor reflect the exposure and color of a retouched image in the way you expected?

It is not by chance that all types of photographers prefer our SW-series monitors. Careful selection of the best materials and refined industrial design go into creating some of the best products for color-critical professionals.