Customers purchasing their first projector generally seek to acquire the brightest projector within their spending range. However, there is an inconsistency within the market on how brightness is measured, so how do we make sense of the various brightness specifications? This issue is a result of the fact that some brands on the market choose not to use the internationally recognized brightness standard adopted by the majority of brands, ANSI brightness, but instead advertise brightness specs in different ways. The most common are: ANSI brightness, LED brightness, and light source brightness.