Ambient Light Rejecting (ALR) projector screen is the common name for an ambient light suppression projector screen. Unlike normal projector screens that reflect less light by causing the light to bounce in all directions, ambient light suppression screens are designed to selectively reflect more of the projector's light back to the viewer, effectively re-integrating the ambient lighting, so that it doesn't interfere too much with the image quality, resulting in a brighter, clearer, more vivid picture. As a result, ALR projector screens are great for rooms where it is difficult to control the amount of ambient light, at the same time though ALR screens tend not to support projectors and ambient lights hitting the screen in the same direction.