In a factory setup, there is one measurement device per production line, and there are usually more than one production line. Even though measurement devices are calibrated carefully before each use, there are still discrepancies that may result in divergent visual appearance. As a result, when a user purchases two or more units of the same model, the units may not look alike when they are turned on. With BenQ’s proprietary Color Consistency Technology, measurement devices are aligned and units calibrated look alike. That means users do not need to worry about different monitors not looking consistent. Ultimately, for SW and PV series monitors, we even offer hardware calibration functionality. If at a later stage when factory calibration results start to drift, the hardware calibration function can offer color accuracy which meets industry standards and that can be easily achieved with your calibrator of choice.