CinematicColor™ technology utilizes optimal color to bring out the most accurate and enhanced images to you. CinematicColor’s Rec.709 HDTV standard color coverage, 6x speed RGBRGB color wheel, high native ANSI contrast ratio performance and ISFccc certified visual calibration ensure an incredible image performance that delivers detailed, sharp and crisp visuals to accompany your home cinema enjoyment.

Ready to be amazed by BenQ’s CinematicColor™ technology to bring total visual enjoyment to your home theater. Indulge in the most refined colors of truest image production with factory calibrated 100% Rec.709 color coverage. It’s time to turn your living room into a world class cinema.

Of all DLP projector components, the color wheel has the greatest effect on color. Achieving perfect balance between color accuracy and brightness requires high precision and stringent quality control. Because even nanometer differences create great differences to color spectrum, BenQ CinematicColor™ uses precise nanometer-level references to test over 20 combinations of color wheel angle and coating. Each color wheel is carefully fabricated with high-pure-color coatings to meet Rec. 709 color gamut requirements and reproduce the true color of Hollywood films.

Using special instruments and software, each CinematicColor™ projector is tested and adjusted for precise D65 color temperature, gamma, black level, white level, neutral gray, RGBCMY color tracking, hue, saturation, brightness and output from different interfaces based on ITU-R Rec. 709. Collecting all data for individual CinematicColor™ factory calibration reports, we are the industry’s only brand to adopt such high standards of color gamut and gamma calibration.

BenQ CinePrime Series projectors projectors deliver cinematic wonder in any space with powerful short throw, big zoom with vertical keystone and wireless less kit capabilities for hassle-free setup.

Digital Light Processing (DLP), awarded 2015 Academy Award of Merit (Oscar® statuette), is the leading projection technology used in 90% of world’s digital cinemas and 100% of IMAX theaters. With DLP dominating the worldwide projector market with over 50% share, BenQ is today the #1 bestselling DLP projector brand, delivering unmatched world-class performance.