Designers such as graphic designers, multimedia designers, web designers and other creative professionals who create visual concepts by using computer software need colour management. Colour management can help these creative professionals communicate their ideas better and more effectively. Done properly, each device in their workflow will reproduce consistent colours.
Documentary professionals such as photographers or videographers who use digital cameras or camcorders to capture and record reality. Colour management allows documentary professionals to trust the colour that is displayed on the screen, knowing that the image or video footage that is replayed on the screen accurately reflects the author’s original intentions or what it appeared as in reality.
Post production editors who use computer software to edit graphics such as photos, videos and drawings need colour management. Colour management offers accurate colour adjustments for professionals whose work involves fine-tuning details of images or videos, allowing them to smoothly produce the final product with no faulty colour problems.
Commercial printing centres that output hardcopies of the images requiring accurate colour need colour management. Colour management enables commercial printing centres to offer customers quality colour prints that accurately reflect the colours shown on the screen. Colour management can help businesses save money on unnecessary reprints as a result of colour mismatch.