BenQ Launches True 4K HDR-PRO Home Cinema DLP Projector with Super Wide DCI-P3 Colour Gamut

CinePrime W2700 Dazzles Enthusiasts with Ultra Clarity and Superb Colour


EINDHOVEN, THE NETHERLANDS, January 2019 – BenQ, the global No.1 DLP projector brand, unveiled today CinePrime W2700 DLP projector, providing connoisseur-grade image quality, world-class colour performance, and personalized customizability for home cinema enthusiasts. The world’s first 4K home theater DLP projector featuring DCI-P3 colour, BenQ CinePrime W2700 guarantees long-lasting CinematicColour with projector-optimized HDR-PRO™ support and individual factory colour calibration.


“W2700 introduces budding movie fanatics to real enthusiast-level cinema performance,” said Steve Chu, President of BenQ Europe. “Astounding 4K visuals with precise HDR colour combined with powerful image adjustability and installation flexibility to perfectly outfit small audiovisual screening and living rooms.”


Spectacular UHD Premium 4K Resolution with DCI-P3 Colour Gamut

W2700 delivers true 4K performance with 3840x2160 resolution and 8.3 million distinct pixels for each frame. Utilizing a pristine 4K-optimized optical system with six structured groups of 10 all-glass lens elements for brilliant light transmission and ultimate image quality, W2700 produces spectacular clarity and sharpness across the entire screen.


Setting itself apart from the competition, W2700 blends real 4K resolution with the digital cinema industry’s lofty DCI-P3 colour standard, framing the ideal setting to view the latest 4K Blu-rays in glorious authentic colours as envisioned by filmmakers. Leveraging BenQ-exclusive CinematicColour technology, W2700 provides 95% coverage of the super wide DCI-P3 colour space and 100% of Rec. 709, backed by individual factory colour calibration reports ensuring Delta E≤3 colour accuracy.


W2700 breathes lifelike quality into its 4K performance with exclusive HDR-PRO technology specifically optimized for projection. Supporting both HDR10 and HLG formats, HDR-PRO incorporates auto colour and tone mapping techniques to offer superior brightness and contrast ranges as well as ideal image optimization, bringing out stunning 4K clarity and depth for vividly natural and realistic video quality.


Advanced Adjustability and Installation Flexibility for Pro Personalization

For film buffs and home theater pro-sumers seeking sophisticated and customized cinema experiences, W2700’s proprietary CinemaMaster Video+ and CinemaMaster Audio+ 2 technologies bring commercial quality digital cinema experiences into AV screening and living rooms with motion-adaptive 4K pixel enhancement, gorgeous colour enhancement, and natural flesh tone rendition along with resoundingly powerful integrated audio.


Tastefully designed with a modern, compact profile and light weight, W2700 facilitates tailored AV personalization with versatile short throw, 1.3X big zoom, vertical lens shift for unlimited entertainment potential.


Powered by ultimately durable Digital Light Processing, the 2015 Academy Award of Merit Oscar® winning technology used in 90% of the world’s digital cinemas, W2700 delivers long-lasting picture quality with precise colours and razor-sharp clarity without maintenance or degradation.


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