BenQ Knowledge Center

What is Colour-Accuracy and Why It’s Important to Select a Colour-Accurate Projector?

BenQ
2021/06/18

When it comes to movies, colour accuracy plays a vital role and can affect the audience’s emotions. Inaccurate colours, such as colours that have a blue or yellow tint, don’t line up with what we imagine, and we immediately get a sense that something is off. Inaccurate colours can take our focus away from what’s happening on screen and make the viewing experience unenjoyable.

 

However, colour perception can be subjective; some may see red while others see pink, which is why the Rec. 709 colour standard was created by the International Telecommunication Union (ITU). The Rec. 709 standard is used by TV, movie, and AV industries to ensure all HD equipment including displays, DVDs, and Blu-rays, use the same colour gamut, resolution, frame rate, and video specifications. The best projector for your home theatre is one that has been proven and reported to be colour accurate following professional calibration and testing of the Rec. 709 standard. 

Using special instruments and calibration software to fine-tune its colour accuracy based on Rec. 709 colour standard, BenQ’s family of CinematicColor™ Home Cinema projectors have not only been calibrated for gamma, black level, white level, neutral grey, RGBCMY color tracking, hue, saturation, brightness, and other qualities, they have also undergone strict inspection, providing buyers with a full-colour inspection report. BenQ is the industry’s only brand to adopt such high standards of colour gamut and gamma calibration to exceed Rec.709 standards and provide those reports to you. The result is peace of mind and the satisfaction that all the colours — and the experience — will be just as the director intended. 

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